Investor Relations
After years of breakneck growth through a time where nothing else seemed certain, sales volumes in the PC market at last began to peak in 2000. The mature phase of this industry has begun, auguring a less forgiving business environment in the years ahead. For many reasons—including a sluggish economy, an uncertain employment picture, the blurring of the line between consumer electronics and the PC and the smartdevices—I-O DATA is marshalling the expertise it gained in the PC-peripheral field to establish a beachhead in digital consumer electronics, a newly emerging field on the fringe between consumer electronics and the PC. The Company sees great opportunities in this fresh and exciting market. |
Of course, spotting an opportunity is not the same thing as profiting from it. I-O DATA brings to the field a deserved reputation for quality—a vital advantage in a world shifting decisively from a quantitative to a qualitative focus.
A visit to any retail store will reveal a wide range of low-priced goods on offer. I-O DATA is taking a different direction: the I-O DATA difference lies in technology and creativity. By grasping the real needs of customers and steadily building a reputation for reliability, I-O DATA is laying the groundwork for long-term growth.
